Hi, I'm Prash, a digital strategist and creator from Chicago.

If you're looking for someone with creativity and curiosity, work with Prash.

—STEPHANIE S., MARS

Selected work

McDonald's Our Food Your Questions

Managed team of 12 community managers to activate large-scale social media engagement for McDonald's, leading to positive perception of the QSR's food quality and transparency.

McDonald's Big Mac Livestream

Orchestrated an escape room style interactive livestream where viewers helped unlock Big Mac sauce simultaneously on Instagram, Facebook and Twitter.

AEM 3D Printing Reddit AMA

Orchestrated Reddit AMA for Association of Equipment Manufacturers featuring subject-matter experts to discuss the development of the world’s first 3D printed excavator on display at IFPE.

Dow Executive Social

Established Dow’s Chief Information Officer as an authority on digital transformation on LinkedIn and Twitter, resulting in media placements and speaking engagements.

GSK Livestream

Planned and executed Twitter chat and Periscope Q&A with Mark Ballas and BC Jean of Dancing With The Stars for Nicorette, garnering+ on-topic engagements about quitting smoking.

McDonald's Bling Mac

Executed Twitter contest for McDonald's, garnering thousands of engagements from Big Mac fans who tweeted poetry for the chance to win a custom designed Big Mac ring.

Humana Paid Campaign

Executed Facebook Live influencer partnership and promoted via paid media to educate caretakers about navigating the Annual Medicare Enrollment Period for seniors

Hyatt Influencer Partnership

Executed influencer program with 15 Instagram tastemakers to showcase the Hyatt Gold Passport treatment on New Year’s Eve

Wines of Chile Paid Media

Amplified posts from influencer partnership with Instagram and Facebook reach & frequency ads to drive awareness and trial in America for Wines of Chile